Lemonade
What Beyoncé has recently taught me…
Her newly released Lemonade has inspired a spiral of thoughts that lead to this blog, which are interesting from both a marketing and a personal growth perspective.
While everyone is obsessing about ”Becky with the good hair”, all I see is the brilliance of it. While Beyoncé lashes out at Jay-Z, suggesting adultery, and the entire album basically revolves around her heartbreak, it has the entire world speculating. Yet, what most people tend to forget is that the album Lemonade is released exclusively through Tidal, which is a streaming service company co-owned by both Beyoncé and Jay-Z (among others), making it one of the smartest money making endeavours and everyone is falling for it. It just makes Beyoncé and Jay-Z brilliant entrepreneurs and it’s something we can all learn from.
You see, Beyoncé with her A-star status is perceived by many as ideal. The idea that she has to deal with the same things that many of us have to deal with such as infidelity, heartbreak, insecurities etc. provides many with a certain degree of comfort. ”If Beyoncé can be cheated on, well then maybe it’s not the case that I’m not good enough” could be a thought of some lady who’s been cheated on. By making the album personal, it adds so much value to it, making it more than just a few new Beyoncé songs. Tidal described the Lemonade concept as ”every woman’s journey of self-knowledge and healing”. So what can we conclude from this?
What I’ve learned from it, is the following:
1. From a marketing perspective: Product/Brand Experience determines your product’s value. The entire Lemonade concept is a confirmation of the fact that creating an experience around your product or brand enhances the perception of the value of it, because people are able to relate on a certain level. In this case, even if the rumours and insinuations are true, Jay-z and Beyoncé are still the ones laughing hardest (together) as all they have been hearing is (even more)”Cha Ching, Cha Ching” since April 23.
2. From a personal growth perspective: The grass is never greener on the other side.
We can learn from Beyoncé’s honesty (assuming her story is true and her heartbreak is genuine), that we all have our issues to deal with. Whether it’s money problems, heartbreak, or something else, nobody is exempted from it. The grass is not greener on the other side, although we might often think so. Especially nowadays with social media, where people tend to share (only) the better things in their lives, it seems as everyone’s grass might be greener. But clearly even Queen B has her issues and no perfect life.
3. From a personal growth & marketing perspective: Make that Lemonade!
When life hands you lemons…you buy some sugar and you make €€€ selling lemonade. Transform your heartbreak, pain, struggle, issues into something positive, that you can use for yourself to grow, personally, and if possible even financially. You have the power to take control. Life is 10% of what happens to you and 90% how you choose to react to it. You can choose to make that lemonade, instead of crying over the lemons your where handed.
So pull a Sasha Fierce and turn your pain into a better you, a better world and even €€€!
Mantra for the week:
”Storms are always temporary. With every difficulty I come out polished, stronger and prepped for blessing beyond my wildest dreams”.
Love,
Nadira
P.S:….
*…All above is based on the assumption that there is at least some truth and sincerity in Lemonade the concept.*
Outfit details: Croptop by Wulterkens. Jeans by Nastygal.
Metallic Tattoos by Chique Tattoos.
Photography by Surej Tul.
Special Thank you to Jacana Amazon Welness Resort for their hospitality!
While I had the feeling I was in the middle of a tropical heaven, Jacana is actually 10 minutes driving from my home in Paramaribo city. If you want to surround yourself with exotic nature in combination with a luxury treatment and experience that zen feeling, while still close to the city, Jacana Resort is definitely the place to be!
You can book your stay at Jacana HERE.
- Published in Self-Discovery & Growth, Written Archives 2013-2018
Brains, Beauty, Booty & Giveaway!
I’ve recently decided to give the ”3B’s” a whole new definition….Brains, Beauty, Booty. I believe it is one of the best compliments you can give a woman, because you reflect on her intelligence, her beauty (which can be inside and out) en booty, which is what I think makes the 3B’s most interesting, especially if you refer to the recent beauty standards set by Kim Kardashian, Beyonce, J.Lo and Nicki Minaj (did I forget someone?). I mean which woman doesn’t want to flaunt a beautiful, round booty? Nobody ever wrote a song about a small booty!
My last post was a review on the No1 Lash Extend Serum by Di Angelo Cosmetics, which I came to love after using it for two months, if you missed it, you can read it here.
But the one before, Pressure Creates Diamonds, was a bit on the dark side, where I decided to be honest about the business not doing so well at the time.
Luckily, and more due to hard work and ceasing some important opportunities, things are going a lot better with Wulterkens. Yep, we’re here to stay and growing! I am extremely grateful, because with everything that happened, I’ve gotten even more confirmation that things do happen for a reason and everything comes across your path at the right time, when you really need it. As I always say, never a failure, always a lesson (in this case a lot of expensive lessons haha, I can laugh about now, but I guess we had to learn some things the hard way).
It’s holiday season and we’re getting closer to 2015, which is always a time of reflection for me. I cannot believe how fast this year flew by and I’m not even sure I’m ready to start the next year, because I constantly have the feeling that I still have so much I want to do in 2014. Fact is, whether I’m ready or not, it’s not like the new year is going to wait for me, so I am working on accepting and looking at the up side that I already have a big to do list for 2015. You know what they say…If you haven’t started working/planning on 2015, you’re running behind.
Because we’ve grown so much this year as a brand, I wanted to show my gratitude to you for supporting Wulterkens and supporting me, in every way, whether it’s following the blog, our social media, liking, sharing, commenting, purchasing, taking awesome selfies in Wulterkens, you name it…We wouldn’t be where we are without you.
So…I am giving away 5 of Wulterkens’ best-selling ”Brains, Beauty, Booty” hoodies.
You can participate by:
1. Following Wulterkens on Instagram and Facebook.
2. Following me on Instagram: @nadirarr
3. Share this post & comment below why you would love to Win a Wulterkens BBB Hoodie.
You can also participate through Facebook & Instagram.
Instructions 1 and 2 stay the same, only 3. will be for Instagram reposting the picture and for Facebook sharing the picture (when reposting/sharing, please add in text why you would love to Win the Wulterkens BBB Hoodie).
I will announce the lucky winners on the 15th of January 2015. We ship worldwide, so you can participate from everywhere in the world!
Good luck to all my smart beauties with a booty!! Oh and, of course, gentlemen can enter for their lady friends as well. I mean, let’s be honest, it makes THE perfect present. Speaking of presents, at the moment we have lots of amazing holiday offers that you can enjoy while stocking up on your hottest sportoutfit to start the new year motivated and in style:
www.wulterkensclothing.com.
Lots of love to all of you! And don’t forget to do your squats for that bootayy!
Nadira
Outfitdetails:
Brains, Beauty, Booty hoodie by Wulterkens, available here. Faux Leather Snake Print Legging by Bebe (old collection).
Boots by Zara (old collection). Bag by Guess (old collection).
”The best thing about the future, is that it comes one day at a time” – Abraham Lincoln
- Published in Written Archives 2013-2018