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20 May 2025

Tag: Family

The Unfair & The Precious

Tuesday, 09 June 2015 by Nadira

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The past 2 weeks have been like a crazy, emotional rollercoaster. From celebrating that selected items of the Wulterkens Fitness Collection are available at Intersport DUO, to mourning the loss of a very close friend, almost family of ours.

It makes me realize that I am more alive than ever, so deeply experiencing these highs and lows. More so it makes me appreciate life more than ever. Like a slap in the face, the realization that it all can be over, just like that, and you have no control whatsoever. It doesn’t matter who we are, what we do, how many followers we have on Instagram and how much money in our bank account. Scary isn’t it?

The Priest in the church at the farewell ceremony said it beautifully: ‘’The only thing we are guaranteed from the first moment we breathe in life, is Death’’.

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It’s exactly a week ago, June 2nd,  since I turned 26; needless to say it wasn’t much of a celebration. The day itself flew by really fast, because I had my Digital Marketing exam (part of my part-time Master’s program at the University), and of course, due to everything (emotions, loads of work), I still had a lot of last minute studying to do.
I did however, take that night, and the days after, as days of reflection. Reflecting on life, which suddenly seemed more precious than normal. I was overwhelmed by all the sweet birthday wishes from family, friends, (business) acquaintances and even strangers. I am extremely grateful for all the love and everything in this life.

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I took a step back and realized that, I’m not where I want to be in life yet, though I know I am on the right path towards this, and I am getting closer every day, step by step.
However, if somehow, it is decided that my time on this earth is over, I will be more than satisfied looking back on life. Of course, there is still so much I would want to have accomplished, and yes, I would have wanted to see more of this beautiful world.  But I’ve been privileged, in so many ways. Maybe you guys think it’s creepy that I think this way, and believe me, I have absolutely no intention of leaving anytime soon, but I do think that it’s important to reflect on things, because it does effect the way you move forward in life.

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We, as a society are automatically pressured into always wanting and needing more. More money, more cars, bigger boats, more convenience, more luxury. And in the end, we’ve spent all our precious time chasing all this, and when we’re gone, well, we don’t take any of it with us (as far as I know).
It’s never going to be enough anyway, everytime you’ve reached a milestone, it’s likely you’re already busy with achieving another one, because we’re always growing and wanting more.

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So for myself, I’ve decided that I want to hold on to this ‘’freedom’’. Being able to be satisfied with the little things, the amazingly loving people around me, every sunset and sunrise, being alive, and healthy. And the rest…is extra!
Don’t get me wrong, I will still be working hard to achieve my goals, but I will give myself more of a break once in a while. There will always be more important things, because we set such high expectations for ourselves (atleast, I do). However, let’s say it would be your last day on this earth. My bet is that suddenly, the things that we are always so busy with, and are so important, aren’t even close to important anymore. You have to ask yourself, what would be important on that day? And I think that whatever that is, should be the focus moving forward.

The sudden and unfair loss of someone so young, full of life and love, just puts these things into perspective.
Life is unbelievably precious, spend it wisely!

Love,

Nadira

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We went to the beautiful city centre of Utrecht and discovered some gorgeous, rare spots, most would not guess to be Utrecht, in the Netherlands. I’ve been wanting to do an ‘’All White Everything’’-look for some time now. I was wearing my sneakers for convenience and the plan was to finally do a shoot with my beautiful Giuseppe Zanotti X Kanye West ‘’Cruel Summer’’ Heels, I got some time ago (2013) and are more like a trophy in my closet. They are gorgeous, but not very comfortable to walk in, especially not in the city centre of Utrecht haha. So it turned into two different looks, sporty and chique. Which one is your favorite?

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Outfitdetails: Dress: ASOS, Sandals: Giuseppe Zanotti X Kanye West: Cruel Summer, Sneakers: Nike, Necklace: Swarovski, Metallic Tattoos: Chique Tattoos; get 10% off with code NADIRA on www.chiquetattoos.nl
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”And in the end, it’s not the years in your life that count. It’s the life in your years” – Abraham Lincoln

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”At the end of the day, let there be no excuses, no explanations, no regrets” – Steve Maraboli

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  • Published in Self-Discovery & Growth, Written Archives 2013-2018
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Have It All

Thursday, 29 January 2015 by Nadira

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The transition…From 30 degrees to temperatures around freezing point…From relaxation to kind of (a little bit) of chaos….From zen by the pool and partying to deadlines, obligations and commitments…From home in Suriname to home in the Netherlands…

I feel tired and stressed, but at the same time happy and excited, because despite the big load of work, it’s all lots of new amazing things happening, new opportunities & projects and growth!
Coming up the next few months from Wulterkens is a new sport collection,a new fashion collection, andddd something bigger, that I can’t tell just yet….Oh and at the moment we are swamped with the SALE, be sure to check out the Wulterkens website.

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In Suriname, in the beginning I was going crazy, there was so much work that I couldn’t do, and I wasn’t used to not doing very much. I realized how much of a workaholic I’ve become, I literally had to kick off and take satisfaction out of only 2-3 hours of working a day.

I spent the remainder time mostly at my mom’s home during the day, at my dad’s home during the evenings, really enjoyed the quality time with my parents. Some days I enjoyed catching up with old friends and there were lots of fun parties. But apart from that, I also spent a lot of time thinking…thinking back on the previous year, what did we accomplish, what did we do wrong, which of the things could we have done better; What do we want to accomplish in 2015, what do we have to change in our current ways to be able to accomplish these goals….etc etc.

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I’ve also thought a lot about myself, the woman I’ve become, the kind of woman I want to be; thought about my relationships with my partner, family, friends: Who do I want to spend more or less energy on. How will I incorporate more balance in my life….Is it even possible to create a balance when there is mostly chaos? I’m at this point in my life where I want so much, and I want it all at the same time…is it crazy to think that I can have it all?

I think a lot of people might think I am being too hard on myself…But if I don’t do it Now, when will I….I am 25, with the entire world at my feet, no better time than now to give my all, right?

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It shouldn’t be so hard living a fullfilling, happy, content life by managing a continuously growing Brand/business with the ultimate goal to leave a mark and become financially free, while within the next 1,5 year obtaining my Masters degree in Marketing at the University, while also traveling and still enjoying quality time with my soulmate & partner, a selected group of friends and family (I don’t even dare to call that a social life)…oh and also while getting in the best shape ever….Nah, not that hard! Another 24 hours a day would surely be helpful, but oh well..I’ll manage. Nobody said it was going to be easy, but I know it’s going to be worth it.

Being able to accomplish all of this in these prime years, will make a good story for later when I’m old and wrinkly on my Yacht somewhere in the Caribbean. But also being able to inspire others, to show them that it is possible, as long as you’re willing to work.

I am extremely grateful that I have both the vision and the opportunities to be able to do so and I know that with the right attitude and belief in combination with working hard it should be a possibility…I guess time will tell…What do you guys think? Is it possible to have it all?

“Shoot for the moon, cause even if you miss, you will land among the stars’’

Love,
Nadira

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My outfit is one of my favorite I wore in Suriname, it’s sexy, but chique and even a bit sporty; kind of J.LO inspired. I first decided to wear a nude lip with my hair half up, but halfway during the shoot I felt like spicing it up with a bit more color and a little wilder, loose hair. Which look is your fave?

Details: Pants: Missguided ; Top: Missguided ; Shoes: Missguided, older collection ; Purse: Zara, older collection ; Lipsticks: Hug me by MAC & Chili by MAC
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”…But one idea described her best: she was unstoppable and she took anything she wanted with a smile”

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  • Published in Business & Entrepreneurship, Self-Discovery & Growth, Written Archives 2013-2018
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The Cost Of Ambition

Sunday, 28 September 2014 by Nadira

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First there is an idea, a certain concept, that develops into a vision/ a dream. Then, you start making it more realistic and it becomes a goal. A goal you can accomplish by getting through a certain number of steps.

When you have broken down the goal into a number of steps, then you have each step on its own, that comes with its own challenges and opportunities. And basically the entire process of getting to the next step involves a lot of sacrifice, hard work and capability of dealing with certain set backs that make the way to the next step longer.

Robert Kyosaki says ”The size of your success is measured by the strength of your desire, the size of your dream and how you handle dissapointment along the way”.
How you handle dissapointments, hurdles, setbacks, whatever you want to call them, will decide ultimately whether you get through to the next step and eventually to reaching your goal successfully.

The entire path to success is beautiful also, full of learning, growth, changes, sometimes you end up taking other routes that you would never thought you would take the moment you started. It’s an adventure, a roller-coaster. The process itself is very rewarding, if you have the habit of being thankful for each little step towards the right direction.
I believe that it’s not about the destination, which is the ultimate goal you set, but about enjoying and appreciating each step of the journey.
I also believe we constantly re-shape our goals, as soon as we’ve achieved a big part of it, it is very likely that our focus starts to differ, because more things start to become possible than we’ve anticipated on before, so we start moving the boundaries we set in the beginning, and the goal becomes bigger/different along the way, which is a beautiful thing.

However, devoting your life to achieving certain goals, in order to be able to live a certain lifestyle comes with a great cost. It’s simple: You focus on what you want, and you get what you focus on. But with that focus being on a certain goal, you really don’t have time for other things. I’s a cost that not many are willing to pay. See also my previous post on the Value of Time.
The cost I’m talking about:

– Late nights, early mornings (chronic exhaustion)
– Lots of Associates/Business contacts, very few (real) friends (close to no social life).
– You will be misunderstood (including by your family).
– You will be single unless you’re lucky enough to find someone who understands your lifestyle
– People want you to do good but never better than them
All these points basically lead to you doing everything alone.

”’It’s lonely at the top”, a very well known phrase. However, it already starts on the way to the top. You start living a live that people around you don’t understand and at the same time, when they see your success ,they want it too, but have no idea what it takes or they are not willing to work for it/ give up the many things like you are. This is applicable to many things, it doesn’t neccesarily have to be related to business.

The people around you not understanding and not wanting you to do better than them has become very obvious to me multiple times already. For instance on social media, when I post something insignificant, yet recognizable for everyone, I get a lot of likes and response. Yet, when I post something significant, a highlight/milestone for our business, something really cool, the number of likes/comments is 1/4 or half of what I usually get when posting something.
I’m still working on a hypothesis to why that is exactly. Is it too far from their beds, that they can’t relate and therefore don’t give it attention or is it that I’m really surrounded by lots of haters (including family and so called friends) who don’t like to see me doing/achieving big things?
People I’m not acquainted with seem to be happier and more likely to press the Like button.

I don’t tend to give it a lot of attention, because I’m not the kind of person who likes to focus on negativity, but sometimes it is dissapointing.  At the same time, it gives me a lot more energy because I love to be able to show (off) that it is possible and I made it happen, when others thought of it to be impossible. Moreover, I do it all for myself, not for anyone else, so I don’t need anyone’s approval or applause. However, I more would like to inspire people to do the same than to have them just hating and not making anything out of their life.

The whole ”not having a social life” part of entrepreneurship is already something I’ve gotten used to. I am very grateful to have my partner in life who is also my partner in Business by my side, which means I am lucky to have someone on the journey to the top, someone who understands everything. I am also very grateful that I have 2 amazing parents and a brother who understand and support me all the way. And apart from a handful of friends, this is where it stops. Which is fine, because I don’t have the time anyway and I don’t do drama, I do Business.

Two big highlights from Wulterkens have been the new Sports-collection that is online now. We have expanded from only Fitness to Running, Bootcamp, Crossfit, Boxing and other similar activities/sports and we are managing to differentiate the brand with statement items in funky colors and with motivating quotes. We are growing very fast, every day more people know the brand and love it, so that’s of course a big deal for us.
We also have a really fun giveaway with stunning Dutch top model Kim Feenstra, who proudly wears our clothing. You can Win her Wulterkens outfit. Only 1 day left to participate in the competition, click here. The complimentary comments about Wulterkens Clothing of all the lovely people that are participating in this giveaway are overwhelming!

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So these are 2 big things that bring our brand to yet another (higher) level and another step closer to our goal. I’m extremely proud, because there were many sleepless nights and it is yet a confirmation to us that it is worth it. Hard work pays off, and you don’t just get lucky, you have to create your own luck. I am very grateful for those who recognize the passion and love to work with us.

I wonder if any of you have similar experiences, so feel free to comment and share yours.

Stay Focused, Positive & Passionate.

Love,
NadiraIMG_5546photoshopcut2

Outfitdetails
Wulterkens Let’s get Physical Tee
Supertrash Severine Skirt
ZARA Mesh heels (Old collection)
Guess Bag (Old collection)

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  • Published in Business & Entrepreneurship, Self-Discovery & Growth, Written Archives 2013-2018
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Work Like You Don’t Need The Money, Love Like You’ve Never Been Hurt, Dance Like No One Is Watching

Tuesday, 31 December 2013 by Nadira

Gratitude

Reflecting on 2013, the first thing that comes to mind is how extremely thankful and blessed I am.

For the first half of the year I struggled to manage my business and finish my Bachelor degree at the university. While most people see that as an accomplishment, I was actually just happy to be done with it. What I did learn during that period was the value of time. This might sound cliché, but since I finished my Bachelors, I really valued my time a lot more and spent it as wisely as I could. I’ve learned to choose for myself, investing time in my business, myself and my personal growth has become a priority and it’s done me very good.

Personal Growth

2013 for me has been full of personal growth. Mostly in the second half of 2013, I’ve learned so much, not only business wise, but about myself as a person. I completely pushed my boundaries to another level, broadened my horizons in several ways. I constantly pushed myself, physically, but mostly mentally.  And today I feel like I can handle anything. In life, you have to be prepared, to fight the hardest battles and challenges, and seize the best opportunities.
The thing about personal growth is that it is endless, there is no limit to where you can grow and the growth itself can bring you everything you want in life.

So my goal in 2014 is to become smarter, stronger, better than the Nadira in 2013. Grow more, learn more, fight more, Win more.

On the note of Gratitude,

My love, my soulmate, best friend, business partner, Fitness partner, pretty much my everything….Edwin Wulterkens…I can’t really describe in words what it is that I feel for you other than that I love you to death and I am so thankful that you came into my life. 2014 is a big year for us and Wulterkens and I am excited to share this year of growth with you.

To my loving mom and dad,  Thank you for believing in me (and Edwin) and giving me/us all the support I/we need to build my/our business and life. Without you I wouldn’t be who I am today and well, I think the word grateful just doesn’t cut it, but you get the point. Love you more than anything!! Ish, my LITTLE brother, same goes for you, I don’t get to see you often due to both our busy schedules, but I’m very proud of you thankful that you always have my back.

To all friends, family (in my case some friends are more family to me than family), you know who you are!! One of the things that I really want to do in 2014 is tell you all how much I love and appreciate you more often. I know I’m busy, and it’s going to get even busier, but I will take every chance I have to spend quality loving time with you, because I do miss you. Thank you all for your loving support.

Wulterkens

With regards to Wulterkens, I want to thank all of our customers, fans, supporters from all over the Globe who all contributed to our growth in 2013. Thank you for wearing Wulterkens, for flaunting it proudly, for sharing with your friends. We cannot describe how much it means to us.
As entrepreneurs, we strive for perfection, and are constantly thinking of ways to make things even better. So we will continue in 2014 to make you the best we can!! We will work hard to bring you more amazing designs that will distinct you from the mass, make you Lead when others follow!

Remember people, your life is your message to the world, make sure it is inspiring. Let the refining and improving of your own life keep you so busy that you have little time to criticize others (cause ain’t nobody got time for that haha). Be tough, choose your passion, set your goals and be focused on reaching them. Keep your eyes on the prize and work!!!

One of the key messages that I’ve learned also is to accept the things I cannot change. Focus my energy on changing the things I can (think in opportunities, not in obstacles), and in 2014 I aim to master the difference in knowing the things I can change or not. Focus your energy on building the new, instead of fighting the old. Always follow your intuition and heart. And don’t forget to stop and smell the roses, enjoy a beautiful sunset, and LOVE more!!

There will be a lot of challenges for me in 2014. Next to making and market the best collections of Wulterkens you guys have seen yet and expand internationally, I will start with my Part time Master in Marketing Management. Moreover, I have my personal goals and fitness goals, so let’s just say, I won’t be bored. I’m very excited and I’m ready!! Wulterkens is ready!! Are you?

Sending you all my love, blessings and the best wishes for 2014!! Let’s make it an outstanding, amazingly productive, healthy, happy and successful year.

Nadira

P.S. I am writing this in a hurry, without reviewing it, so don’t mind any spelling mistakes!

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  • Published in Self-Discovery & Growth, Written Archives 2013-2018
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It Ain’t Over Until I Win

Saturday, 07 December 2013 by Nadira


Courage and Persistence. When I think of these 2 words, I think of my dad, my role model and inspiration. A long time ago, he had the courage to leave his job with the government to start up his own consultancy company (Proplan Consultancy, located in Paramaribo, Suriname), because at that time he knew he wouldn’t be able to give his family what he wanted to give them on the salary he was earning.

Because of his decision, I had a careless youth with everything I needed and wanted, but at the same time I wasn’t a spoiled brat. My dad always taught me and my brother to earn what we wanted, whether that was with performing well in school or work (washing the cars, helping around the house or ironing his shirts for 50 cts per shirt hahaha). Things weren’t given to us ‘’just because’’ and I remember finding it frustrating sometimes when a lot of my girlfriends really just got everything they wanted without having to do anything for it.

Today, I am so thankful, because it made me value whatever I got so much more and looking back, I think it was the basis that I needed to go the extra mile today with my business.

The lesson is simple, if you want something, you have to go and get it. In most cases it means that you have to work your ass off to get what you want and most importantly never give up. Success takes time, it has to grow, in the mean time you will probably go through a rollercoaster of ups and downs, but the key is to stay focused on that goal.

To all the young entrepreneurs out there I want to say:
1. It’s not going to be easy, you will fall/fail many/some times, but as Mr. Les Brown says ‘’if you can look up, you can get up’’ and if you  get back up again you can learn from it, and give it another go (even if it’s another 1000 go’s). Eventually you will succeed. People might tell you your product is not good enough, especially with clothing, it really depends on taste. But never doubt your product, just take it all in as feedback (there is always some room for improvement).

2. You will meet a lot of people, some of them are genuine, they actually care and want to help you grow. These few are precious, hold on to them and don’t let go.
On the contrary, most of the people you meet will be what we call ‘’Cowboys’’. They shoot a lot of bullets recklessly around them, but none of them are aimed at a specific target. Meaning: they talk a lot, know a little and will not add any value to you or your business.  A waste of precious time. Try to develop the skills and intuition to recognize these cowboys to avoid time (and money) wasting.

3. Unfortunately a lot of people, for some reason will want to see you fail and some will even make an effort to make you fail. Why? Well, it still baffles me and I don’t think I will ever completely understand it. In some cases these people might even be close to you (friends/family, which makes it even more disappointing). ‘’People wish you all the success in the world, until you get it’’. The only thing that seems logical is that when you start growing and becoming more and more successful, they want what you have, but at the same time they are not willing to work for it or they might not even realize what you have sacrificed to earn it. “Haters are a leading indicator of Success’’. Don’t let them distract you, it’s not worth the energy, keep your energy focused on your goal.

4. You probably will not have much of a social life, the way to the top is lonely. You will most likely grow apart from the friends you thought were your friends for life. Mainly because you have other priorities and your way of living eventually differs way to much from theirs. Only surround yourself with ‘’quality’’ people, people that support and understand you, and people that can help you get where you want. No need for negative people that don’t understand your journey and don’t make any effort to change their own lives. Let go, or be dragged down.

So yes, there is a lot of sacrifice, a lot of roughness to get through. You have to be strong as a rock. You have to be willing to do the things, others won’t, so you can live a life that others only dream about. You have to be willing to go that extra mile. It’s never crowded going that extra mile, because there are only few who keep it up. But reaching your goals, making those dreams come true…it’s all worth it. Keep your eyes on the prize, work your passion and the people who truly love you will stand by you and cheer for you.

If you want it, fight for it, with all your mind, body & soul. Nothing can keep you from it. It’s not over until you win.

Love,

Nadira

Outfit details: Wulterkens Zee Me T-Shirt (Release the Beast series)
Pants &  Blazer: ZARA. Shoes: Colin Stuart.

Image‘’How you do anything, is how you do everything; Always go full out’’ – Les Brown

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‘’It always seems impossible, until it’s done’’ – Nelson Mandela

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‘’Most people fail in life because they aim to LOW and hit, instead of aiming to HIGH and lift’’ – Les Brown

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‘’It doesn’t matter if it’s a right or wrong decision; It’s about making the decision RIGHT’’ – Richard Tan

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‘’There is no passion to be found in playing small – In settling for a life that is less than the one you are capable of living’’ – Nelson Mandela

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  • Published in Business & Entrepreneurship, Self-Discovery & Growth, Written Archives 2013-2018
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