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12 July 2025

Tag: social media

So Special?

Tuesday, 25 July 2017 by Nadira

”You are unique. Just like everyone else”. 

We all like to believe that we are so special. But are we really?

We all want to be seen, recognised for who we are, acknowledged, appreciated, loved, celebrated. We love to be chosen, whether it is getting picked out of the group to play sports in a team or your crush choosing you over all the other boys or girls in school.
We all want to be liked, making for popular hashtags such as #like #like4like #follow4follow, as we also want to be followed, because we want to show as many people as possible how special (and awesome) we are and our life is.

But at the same time…in today’s day and age…Swipe right, Swipe left…For you, there are 10 others. With over 700 million active monthly users on Instagram, chances are it’s even more than 10 ;-). Aren’t we all replaceable? What makes you so special really?

I know what you’re thinking…life isn’t Tinder (or Grinder or any of the other mating app’s out there)…and of course, not everyone is exactly like you, but there are enough with the same interests, ideals; similar talents, ways and even looks. The same sense of humor, way of talking, walking, fears, dreams, taste in music, fashion, art etc, etc. Is there anything exceptionally unique these days anyway? 

Also, did you know you’re actually programmed to think you’re special? It’s called Pseudo-exceptionalism—the unearned conviction that we are exceptional, superior to others because we were born…us. 
Consider this, and a simple (maybe a little too simple, but I can see logic behind it), formula by Tim Urban: Happiness = Reality – Expectations.

Most millennials have been raised by constantly being told they are ”special”. I mean, even the losing kids in contests get prizes and trophies these days, right? We receive rewards even without having to actually do something exceptionally better than others, simply because we are our special us and we showed up. Yet we are programmed to constantly compete from a young age, in sports, in beauty competitions, in business and so on…

Given the world we live in, and the fact that life in general isn’t really that easy…I think the harsh reality of life is catching up to many of us…With the automatic conviction that we are entitled to a great life, we end up very unhappy, because we expect things to come a lot easier in life.

A successful life, whether it’s a career or marriage , requires hard work, blood, sweat, tears and not just ”being special” or being entitled to, simply because we believe we are. ”If he/she can have it, so can I”… which could be true, but honestly, you will have to do something for it. Whatever it is you seek, won’t fall from the sky.

We look at the ”perfect”(ly staged) lives of others on Facebook and think the grass is greener, but tend forget that nobody posts about the struggles, the pain, the frustrations. We are programmed to always want (and aim for) the nicer car or the bigger house, without even thinking through whether it would really make us happy or give us actual meaning in life. Thus leading to unhappiness.

All of this made me think….maybe we should (try to) let go of the notion that we are so special? What’s so bad about accepting that we are all replaceable? No matter how talented, skilled, smart, beautiful…there will always be someone, somewhere…just as good (or maybe even better/more beautiful, talented etc.).
But really what’s so bad about that?

No one will ever be you in the completeness of you as a human being. But that will not bring you anything in life on it’s own. 

Life is too short to worry about being special. It’s already complicated enough. Just ride the hell out of the rollercoaster, work hard for what you want, make the best of it, enjoy it, and maybe try to leave the world a little bit better than it was before. To me there is enough special in that :-). 

”A flower doesn’t think of competing to the flower next to it. It just blooms”.

Love,

Nadira

P.S. I’m sure you’re really special in the eyes of at least one person in this world. Maybe that’s a bit of a consolation :-). 

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  • Published in Self-Discovery & Growth, Written Archives 2013-2018
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Hipster – Beyond Style: Personal Branding

Monday, 29 June 2015 by Nadira

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This summer we’ve launched our Wulterkens’ Hipster Party Collection, which consists of fashionable t-shirts, crop- and low cut tops with funky, unique personas, we call the Hipsters. What I personally love about the collection is that they’re all different in their details, and I believe most of us can find ourselves, or our alter ego’s within atleast one of the designs.
Next to the Hipster’s, I wanted to create a female superhero line, with powerful words, in a playful, comicbook style that just makes an awesome statement. By now, lots of lovely people are walking around in the collection, which is amazing!
If you haven’t checked it out yet, visit: www.wulterkensclothing.com.

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We named it the Hipster Collection, because it simply fits the definition of being a trendsetter; to lead when others follow.

Apart from our awesome collection, I do believe in setting a trend beyond fashion.

Personal Branding, is one of the things I’ve been exploring recently, which is basically, profiling yourself to stand out from the mass. It’s about stating who you are, why you are different and it’s all about influencing the way others perceive you as a person.

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In today’s ”social media” generation, I believe we all (mostly unintentional) are exerting some form of personal branding, yet there are only few who master it.

I’m not a personal branding coach, so I will not be able to give you all the insights. But a good start would be to start asking yourself these questions:
1. Who am I? / How would I describe myself?
2. What drives me in life (mission)?
3. What gets me out of bed every morning (passion)?
4. What am I good at? (skills)
5. What are my most important values?
6. How do I think others see me?
7. How would I like others to see me? / What would I like to be known for (Vision)?

Take these questions as a guideline, and with the answers you can start with a plan.

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As a (almost master) marketeer, I would also like to share with you the 6 P’s of Personal Branding (Source: Business 2 Community):
1. Probe – Determine what exactly your personal brand is. See it as a life-changing exploration of your passion, mission and skills. By doing this, you can discover your personal brand and with this you know exactly how to position yourself.
2. Present – Figure out how you will present yourself. Create a marketing plan.
3. Produce – Original Content. Establish your expertise through content marketing.
4. Promote – Your content, through social media, speaking at events, traditional marketing and so on.
5. Personalize – Make sure to continuously add authenticity to your content and marketing efforts.
6. Perfect – The last, but continuous step of Personal branding. Constantly assess your work, and make adjustments. Learn and grow, make sure that’s visible through your content. Sometimes you will have to take a step back to perfect even more. Be thorough with refining whatever it is that you portray.

There you go, personal branding in a nutshell. If you would like to know more, feel free to comment or contact me through email.

Good Luck & Lead When Others Follow!

Love,

Nadira

IMG_8018pAs you guys know by now, I love to go on adventures when shooting. We always come across the craziest places. This time we literally broke into the ruins of an old theatre. It was extremely dangerous, because there were sharp things flying around, it was cold and extremely windy, which lead to zero control over my hair, which is pretty clear in all the pictures. However, those who know me, know that I occasionally crave a little bit of danger in life. A little adrenaline rush never hurt anybody right?
As for the look, I wanted something matching with the statement of the Wulterkens’ Hipster collection, so I went with a mixture of funky, sporty and edgy.
I hope you guys enjoy these pictures, for which we’ve risked our lives for taking!

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Outfitdetails: Wulterkens Badass Crop Top & Wulterkens Venice Low Cut Top.
Wulterkens Varsity Jacket (Sold out); High Waisted Striped Shorts: Ebay (old), Leather Look Leggings: Zara (Old); Shoes: All Star Sneakers & ZARA Heels. Leather Jacket: Mango (old)

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”Life isn’t about finding yourself, but about creating yourself”  – George Bernhard Shaw

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‘‘Be yourself, everybody else is taken” – Oscar Wilde

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“Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto.” – Tim Ferriss

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  • Published in Business & Entrepreneurship, Self-Discovery & Growth, Written Archives 2013-2018
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12 Ways To Feel GREAT In Today’s Pressure Society.

Saturday, 25 April 2015 by Nadira

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Something we all want, to feel good…to feel great! If you are reading this, the chance is you are in possession of a computer, smartphone or tablet, you have a roof above your head and food on your plate. Hopefully you are healthy and that would mean you have everything you need to feel great, because your are blessed.
Yet in this society we keep on being pushed and pulled to have the need for more in order to feel great. We think we need to have more, do better, work harder, look better. We are never really content. It’s a giant form of peer pressure, that I am experiencing as well, to look a certain way and accomplish certain things, because it is expected. I do realize, that usually I’m my worst critic, so I’m the one putting pressure on myself. And I find myself in this rush and extreme need of being better (inside, outside, you name it, just better).
As much as this can be a good thing, because it keeps you sharp, and keeps you evolving and growing as a person, it can make you feel really insecure and just not great in general. Why? Because you are not ‘’there’’ yet. And in your mind, where you are now, isn’t good enough.
I’ve thought about this a lot, to find a way to deal with it and came up with 12 ways to feel great, while in the constant process of evolving.

  1. Remember you will always be a ‘’Work in Progress’’
    We will always be a work in progress. We will never be ‘’there’’, we will never be perfect, because even if we would be, our head would be telling us that we still need this, and that to be perfect. (Let’s assume for this statement that perfection is even possible). A recent example: When I started with Fitness I had this picture in my mind of how I wanted to look. This mental picture kept me going, yet when I reached it, I didn’t even realize it. In my head this picture had gradually evolved, making me think that I wasn’t there yet. Most of the time, we are our own worst critics. When you accept that even when you’re old and wrinkly, you will still have so many things you would want to do better; you will feel so much more relaxed and confident about the progress you make, because it’s not something finite, there is no end to it, and anything is possible.
  2. Find balance between working on yourself and loving the way you are now
    Change is great, growth is essential. Yet we have to stop thinking ‘’when I look like that, I will be happy’’ or ‘’only when I achieve that, I will be worthy’’.
    Start loving yourself for the person you are now, even if you’re not the person you want to be yet. Identify the wonderful things about yourself, certain traits, abilities, achievements, things you love about the way you look . Despite the fact that you would want to improve, you are still a lovely, beautiful person with qualities. So embrace that, and keep on reminding yourself of these things while you are working on yourself.IMG_6926photoshop
  3. Stop Comparing
    In today’s society, we get overrun by success stories, pictures and videos of others around the world. It’s not only the celebrities and magazine covers anymore, but technology has made it possible to follow the lives of many others. This makes it even easier to constantly compare yourself to others. You think you know their life, and you would love to have what they have; to do what they do.
    First, let me tell you, everyone only shows off the great things in their lives, not their struggles along the way. Second, STOP, just stop! It’s good to look up to people and try to find out the strategies they use to get where they are. But everything beyond that is not healthy. You only have part of the story, and most of the time, thing just aren’t what they seem.
    An example: Instagram is being taken over by the fitness hype, which is great because it encourages a lot of people to work out. But I see too many ladies around me obsessing with having abs, booties and muscles and having/wanting to look a certain way, that is in some cases not even possible to achieve naturally and they starve themselves for it, because they just don’t know the right way to achieve this. I will write more about this soon, but the message is to just stop comparing, because it does more harm than good. Count your blessings and focus on yourself, your own progress. The more energy you put into yourself, the more you will get out of it, and the greater you will feel.
  4. Do more YOU
    Invest in yourself, whether it is by taking some me-time and just take a long bath, or a vacation. There are endless possibilities for this, depending on your personality. You can go from reading a book, taking up a certain hobby or activity, to taking an extra course or workshop in the area you want to excel in. As long as you do something for you, that you enjoy and know is good for you.IMG_6945photoshop
  5. Don’t wait for other’s approval/applause
    This one is a hard one, for me at least. You know those people who always say, I don’t care what anyone thinks? Well I am one of them. Only I do care (to certain extent). I’m still working on finding out why approval of others is so important to most of us, even if we might not want to admit it. But when we accomplish something cool, we do like it when people around us acknowledge this. If you ask me, that’s the basic foundation of social media. Sharing the good things, the accomplishments, all in exchange for a ‘’like’’.
    I cannot tell you how to get rid of this need for approval, because I am still working on it myself. I can, however, tell you how I deal with it. I’ve decided to value my own approval more than that of others. In the end we know ourselves better than anyone else does. We can be the best judge of ourselves, and we know how we’ve struggled and when we’ve stepped out of our comfort zone to achieve something. Therefore, applaud yourself, when you’ve achieved whatever it is you wanted to. If others do so as well, it’s a nice extra, but having that inner approval is so much more valuable and should be the most important.
  6. Celebrate victories, even the smallest ones!
    Since we are talking about victories, I have found that celebrating them, no matter how small, really feels great. Even though it might be just a small step, it is a step in the right direction that you haven’t made before, and it might have required some to a lot of effort, so it is worth celebrating. It’s also motivating to get to the next step, and the next, and so on.IMG_6972photoshop
  7. Know your strengths and develop them
    We are all good at something, some of us have excellent communication skills, others can persuade very well and others can juggle or draw or dance really well. Whatever it is, it is likely that you enjoy doing these things, because you have a talent for it, and it feels rewarding. Even if you might not be able to make a living out of everything, I would encourage you to invest time into these strengths. It will make you feel great about yourself, because you’re great at it and you will get better and better.
  8. Set Goals and most important Stick to them
    Setting goals is easy. Sticking to them, well that’s another story. It’s not always easy, especially if the goal requires controversial change in your daily life or just lots of effort and time. Yet there is no worse feeling than regret of not having pursued the steps to achieve your goals. You’re always going to be busy, it will never be a perfect time, but just do it. Focus and go. You will feel great by putting it in the works, sticking to the plan, because the closer you get, the better the feeling. I personally love the feeling of checking that box next to the task on my to do list.IMG_6953photoshopc
  9. Do good (for others).
    Last Sunday, we had the privilege to receive a special 9 year old boy with severe diabetes at the Wulterkens Clothing office. In collaboration with the Make A Wish Foundation, we made it a really special day for him. He arrived in style, in a beautiful white limo, and got to create his very own design sport t-shirts with us. There were balloons, cake, and we had his family come along with him. Afterwards he went to the Ajax Stadium in Amsterdam to watch a soccer game and he got to stand on the side lines and see everything up close. There was no better feeling and I am extremely grateful for this experience. Just to see the smile on his face. Anyway, do good, because it feels great to give. Even if it’s just something small, as long as you give back.
  10. Realize that everyone else around you has Insecurities.
    For some reason, when we know that others share the same struggle, we find some sort of peace with it. There is something in the collective that soothes us, as long as we are not the only one, right? Well in this case, this might make you feel better. Remember that all of us, even the greatest, have insecurities, struggles, pain, issues etc. That’s life, and we’re only human. So whenever you feel insecure, just know that you are not the only one and it doesn’t have to be a limitation, unless you make it one.
    I don’t know if this is a direct incentive to feel great, but it does put things in perspective and makes you embrace life, the way it is, even if it’s not easy. If you think about the fact that even Beyonce has her insecurities, yet she is the amazing artist that she is, you know that you can be that amazing version of yourself as well, despite your insecurities.IMG_6960photoshopc
  11. The power of thought
    As I’ve mentioned before, we are our own worst critics. Try to understand and remind yourself that you and the way you decide to see and think about things create your reality. If you’re being too hard on yourself, you are the one making it difficult and making yourself unhappy. If you hold yourself to unrealistic standards, it’s you and your thoughts that make you feel insecure (not anyone else).
    At the same time, you have the power to create another reality, one that makes you happier, more motivated, more positively driven and more acknowledged of the small steps of progress you make. Remember all limitations are self-imposed, by thoughts and fears that are created in our own mind and we choose to listen to them or not.
  12. Count your blessings, Be Grateful & Smile.
    It’s cliché, but do it. Every day, when you wake up, count your blessings, thank for them & smile. It’s going to be a good day. There is always something to be thankful for, and acknowledging this can make you feel great. Life is all about the little things anyway. Learn to appreciate them. No matter where you are, it can always be worse. And if you hit rock bottom, you can only go up. Be grateful for the fact that you are alive and able to pursue your dreams. An attitude of gratitude will get you far.

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Be  great, feel great. Remember: Happiness is not a destination, it’s the journey.

Love,

Nadira

Outfitdetails:
Boots: Zara || Dress, Hat & Coat: Missguided || Bag: River Island || Bracelet: Hermes Collier de Chien.

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  • Published in Business & Entrepreneurship, Self-Discovery & Growth, Written Archives 2013-2018
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Off The Grid

Monday, 09 February 2015 by Nadira

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What 30 hours without my smart phone have taught me.

The past weekend, early Sunday morning to be exact, my iPhone cable-charger broke and not long after, my phone battery was dead. At first I was very irritated; I noticed myself picking up my phone several times trying to see if there were any notifications…it went automatically, like it was an autopilot move, and a split second later I realized, oh yeah, never mind, it’s dead.

I was wondering if my mom responded to my whatsapp messages, I wanted to call my brother about his party Friday night, I wanted to post something on instagram, I wanted to add some tasks that came to mind to my planner, I knew customers and clients could be calling first thing Monday morning….And I realized how CRAZY dependent I am that I constantly had to resist the urge to check the phone.

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Unlike most Sunday’s, I decided to  skip the office and stay home to do some well overdue cleaning and organizing and maybe do a little bit of preparing for my Business Marketing class next week.

By the end of the afternoon I felt really relaxed and actually enjoyed the 100 % focus I had for everything I was doing. I felt calm, and felt like I finally had some space in my head to think over a lot of things, that I normally don’t get to think about in the mass of speedy thoughts that usually cross my mind during the day.

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To make a long story short: I managed the clean the entire house, including organizing my big messy closet, in half (!) the time I normally need. I had so much time left I could actually enjoy catching up with the latest episodes of Suits.
Today (Monday), at the office, I managed to do everything I had planned for 3/4 of the day before lunch. And believe me, I’m a realistic planner.
I started on the tasks I planned for Tuesday, and I managed to spare some extra time to write this post. I feel a lot more creativity in writing also, which I lack most of the time.

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Conclusion: I, however I’m sure I can speak for a lot of you as well, waste too much time constantly checking my phone, getting distracted by meaningless notifications that can easily wait until later. I mean let’s be honest scrolling through Instagram, Twitter & Facebook feeds is fun, but in general not enriching or enhancing anything, while there is so much we can do with the same valuable time.

IMG_6797photoshop I knew I was guilty of this ‘’addiction’’ before, but I actually really needed the past 30 hours to remind myself of this behavior that comes so automatically, as it is programmed. I noticed that with everything I do, I constantly interrupt the task, to check my phone. Our lives are actually designed around it, and not the other way around like it is supposed to be. I mean, when you think of it, it’s crazy!

IMG_6825photoshop All this time I thought I was pretty good in the whole multitasking thing, but I’ve learned from this experience that I’ve been fooling myself, BIG time.

Apart from the high increase in productivity and efficiency that comes with the 100 % focus, the calmness I experienced was really nice. The not constantly thinking ‘’oh I have to call this client and oh I want to look up this brand on instagram’’. No…you don’t have to do anything, you just have to enjoy the moment and focus on what you are doing, making everything so much easier and more enjoyable.

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So I’ve decided to ‘’cut off’’ myself more in the future. Unfortunately I will not be able to do so during the week since I need to be on call for Business, but I will do so every Sunday. I will also try to schedule my social media activities to certain moments in the day and not during the entire day as usual.

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I’m looking forward to getting more out of my time and more out of my mind.
Who’s joining me?

Love,

Nadira

IMG_6810photoshop Outfitdetails: All items are from older collections, as I just assembled random items out of my closet.
Leather Jacket: Mango; Oversized Sweater: H&M; Leather-look Leggings: Zara ; Boots: Zara
Hat & Gloves: V&D Netherlands

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  • Published in Self-Discovery & Growth, Written Archives 2013-2018
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Pressure Creates Diamonds

Saturday, 15 November 2014 by Nadira

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As I’m sitting in my office on this cold rainy Saturday, waiting for my office to warm up a bit, I’m contemplating on how eventually all the dots will connect. Every piece of the puzzle will fall into place. Everything that’s happening, is happening for a reason.

There is this strong tendency that we all have to show off the better parts of our lives to the public. In general we tend to only/mostly share the good things that are happening in our lives with others and on social media. Nobody wants to see the struggle, they only want to see the glamour.

For a long time I’ve had and part of me still has, the tendency to create a certain image of myself and our business where it’s all and only about the success and growth. Because I only want people to see/believe things are going great. I come from a culture, where a lot of people, even family, for no other reason than simple jealousy love to hear when you’re not doing great. And I for one am not a person who wants to give them any satisfaction of the sort.

But then I realized how unrealistic and unfair it is to be dishonest; giving people the idea that there are only ups and no downs. Downs are as much part of life as ups are, and no one is excluded or gets spared. Everyone has their own issues, even the people from whom you don’t expect it. Everybody has their own shit to deal with. So why not own it, just like you do with the positive things. What doesn’t kill you, makes you stronger right? So it even has an up-side to it.

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The past few months we’ve been making some big investments to put our brand on a higher level. As my fellow marketers would understand, it’s pretty hard in some cases of marketing to directly connect a certain return to a particular marketing investment. And then you suddenly realize how vulnerable you are to the economy as a young brand. Let’s just say the past month hasn’t been easy. At some point it’s been like Murphy’s law. One disappointment after another. I didn’t think I could handle the stress anymore. You can work so hard (I’m talking roughly 90 hours a week) to create something, and within a few months of investments and ‘’not so smart’’ decisions things can make a total turnaround.

It’s painful, hard to deal with and to accept. Especially when it is your baby, it’s your creation, your ultimate goal and dream, everything you base your future upon. It’s something you’ve put all your money, time, energy, blood, sweat, tears in. But that’s the reality. You have to take it as it comes. It’s entrepreneurship.

We’ve learned so much during this period, literally an extremely expensive list of lessons learned. All these lessons, although I wish I didn’t have to learn them this way, are part of the pressure that eventually creates Diamonds. Or so I tell myself (Never a Failure, always a lesson). As nauseating as the ride may be, getting off the rollercoaster is simply not an option.

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Just when I thought I reached my limits, I discovered I have the power to go beyond. I know one thing for sure. I was born one month too early and they didn’t think I was going to make it into this world. I fought for my life and now at 25 years I can feel it in my entire being that I’m here to create something big. So no matter what it will take, even if it means taking a few steps back, I will continue to fight. My partner, Edwin Wulterkens, has been fighting all his life as well. So the sure thing is…Wulterkens, as a brand, is a diamond in the making.

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I hope that by being honest about our situation instead of pretending like most do, I am able to inspire you to keep on fighting, whatever battle you’re fighting. As I’ve said before…I know what I want and I’m gonna get it, no matter what it takes.

Conclusion: Never give up, never bend, just take control, adjust your sails. Tides eventually turn around and great things will come to you!

Plus: It does make a better story, I mean let’s be honest. If everything goes as planned, there is no adventure.

Stay focused!

Love,
Nadira

Outfitdetails: Multi-way Sweater: Victoria’s Secret; Pants: Zara; Heels: Missguided.

As most bloggers go darker with colors as the season changed, I wanted to do a lighter look in contrast. I’m still hooked on the nude-white look and it brightens up the day!

IMG_6027p”An entire sea of water can’t sink a ship unless it gets inside the ship. Similarly, the negativity of the world around you can’t put you down unless you allow it to get inside you”.

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  • Published in Business & Entrepreneurship, Self-Discovery & Growth, Written Archives 2013-2018
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Beauty is in the Eye of the Value-holder

Wednesday, 04 September 2013 by Nadira

Benjamin Franklin once said “It is the eye of other people that ruin us. If I were blind I would want neither fine clothes, fine houses or fine furniture’’.

This saying makes me think about what is really important in this life, about human behavior and necessities. Is that Celine bag really what you want and need or is it something that goes much deeper, for instance: recognition, approval or belonging?

If you look at Maslow’s ‘’Hierarchy of Needs’’, our materialistic needs are not even among the five (physiological, safety, love & belonging, esteem and self-actualization). Yet, on the surface, our entire society and economy thrives on it. Looking beautiful and having beautiful (and expensive) stuff has formed a basis of the world that is projected in many of the pictures of people around the world on Facebook, Instagram, Twitter and other social media. The more expensive, the more show off. Why is our society so fashion and brand conscious? Have we always been like this?

Do you buy something to feel good? Or to hear others tell you, you look good? Or to feel good after others tell you, you look good? I still wonder what the exact sequence is and it might be different for everyone. In any case, my guess would be that, indeed, our materialistic needs, go much deeper and have to do very much with the 4th Need mentioned by Maslow: Esteem.

I can hear you thinking, where is she going with this…bear with me. Esteem refers to the need to feel respected, accepted and valued by others and yourself. Considering this, I wouldn’t go so far as Benjamin Franklin with the word ‘’ruin’’. However, I do think that most of our decisions regarding material goods that we wear or present as ours, has a lot to do with being accepted and valued by others. I believe that with ‘’ruin’’, he means losing the true meaning behind acceptance and value, which would have a lot to do with who you are as a person instead of your material possessions.

Yes of course, you want people to like you because you’re a kind, considerate and intelligent soul (at least, that’s what I want). But what is the first thing they see ? I think it is the statement you’re making with your presence/charisma AND clothing. “The clothes make the man’’, we’ve all heard that one before or ‘’Dress for Success’’. What does success really look like? Who determines this? One thing is for sure, it is because you want others to perceive you as successful, so it has everything to do with esteem (being valued and accepted by others).

As marketer and designer of my own brand Wulterkens, this is the basis for my work. We are proud to say that, people can really express themselves and make a statement with our t-shirts. They can boost their esteem by a certain projection of personality, thereby gaining certain acceptance by doing so, making them feel content and confident.

So is Benjamin Franklin right? Are we really buying the stuff we buy for the eye of others?

The point I want to make is that we should all ask ourselves when we buy something, whether it is to please or attract attention from others or (and) genuinely enjoy it ourselves. Most of the things that really nourish our souls are free. As much as I love fashion and sell fashion, I believe that we will appreciate it more if we realize which need it really fulfills. It gives us more ground. The awareness of there being a difference between the need for fashionable clothing and the need to be valued. As much as they are interrelated and often substituted, I believe true value comes from knowing and accepting the difference. This awareness will allow you to recognize true value that will distinct you from the mass, so you become more conscious of what you’re buying and why. This consciousness is what I think makes you Lead (when others follow).

I know this is quite a different scope on Fashion than one would expect, however, I’m not the average fashion blogger, I’d like to go beyond the obvious. There is of course so much more regarding this topic, much from psychological stand point, even physiological point, where neuroscientists have discovered extra brain activity in the hippocampus and mid brain when looking at a high fashion brand bag versus a regular no brand bag. Yes I’m a nerd and have a minor in Neuroscience. Feel free to comment if you like this scope and want me to write more about this and similar topics!

‘’Price is what you pay, Value is what you get’’ – Warren Buffet

Love,

Nadira

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  • Published in Self-Discovery & Growth, Written Archives 2013-2018
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