Time…So Precious, So Scarce



“Imagine there is a bank account that credits your account each morning with $86,400. It carries over no balance from day to day. Every evening the bank deletes whatever part of the balance you failed to use during the day. What would you do? Draw out every cent, of course? Each of us has such a bank. Its name is time. Every morning, it credits you with 86,400 seconds. Every night it writes off as lost, whatever of this you have failed to invest to a good purpose. It carries over no balance. It allows no over draft. Each day it opens a new account for you. Each night it burns the remains of the day. If you fail to use the day’s deposits, the loss is yours. There is no drawing against “tomorrow”. You must live in the present on today’s deposits. Invest it so as to get from it the utmost in health, happiness and success. The clock is running. Make the most of today.”

Time…the most scarce and precious asset we own, and most of us don’t even realize and appreciate it. I don’t know who wrote the above, but I think it’s a beautiful way of making you realise the value of time.

My goal was to write a new post at least once a week. For now, I’ve failed at doing so, because of the simple concept of not having enough time in a day (or having slightly more important things to do that I had to prioritize).
Last night I said to my partner before I fell a sleep ”I wish I could have a little bit of time that so many people are wasting everyday; the things I would be able to do”.

With all the (great) things that have been happening the past few weeks, I’ve become increasingly more conscious and I’ve been wishing for more time every day.

I still cannot tell you guys about most of the projects we’ve been working on, until they are final. But I can give you guys some hints.

– First big thing and it’s no secret: the new Wulterkens Fall/Winter sportscollection is coming very soon! (Most items will be available for pre-ordering next week already). Still a photo and video shoot in the planning, so still lots to do before. You can shop our summer collection on Sale now: www.wulterkensclothing.com (Stock is low, so hurry!)
– We have a new member in the Wulterkens team who advices us on our production & marketing, which is great, because 3 minds always achieve more than 2 and he is a major asset to us with his brilliant mind and experience.
– We are currently designing a seperate sports collection for a big chain of stores (So excited!)
– We are working on a project with an upcoming DJ, which also involves us into some lights, camera and action. Unfortunately I cannot tell you guys any more than this yet.
– One of the Netherlands’ topmodels will be spotted in Wulterkens sportswear,  more info soon!
– IFBB Pro Athlete Ramona Valerie from Germany is rocking our Sportswear, introducing us into the German market, which we are very grateful for.

So yes a lot of exciting and big (international) projects/opportunities! I am also starting with a part-time Master program in Marketing at the VU University in Amsterdam! Not because I have so much time on my hands (as is pretty clear), but because I believe you always have to keep on learning, keep on growing as a person.


By now I don’t have any social life. I barely see my own brother, let alone friends or other family. I am so happy when I get home before 10 p.m., because that means I can get a good nights’ sleep (we usually leave home at 8 a.m. and come home at 11-12 p.m., making 14-16 hour workdays). However I am not complaining at all! I might be tired and not have a social life, but we are getting so much back in return. The growth of our brand is becoming exponential, which is our dream and life, so it is worth it. It’s an investment in our future, in the life that not everybody gets to live (because they are not willing to give up the things that we are giving up). People always tend to see the success and the growth, but not the sleepless nights and countless hours, blood, sweat and tears we’ve put in.

I think you guys understand now why I’ve become very conscious of my time. It is so extremely precious to me. I don’t intend on wasting it anymore on anything  that doesn’t make me grow into a better version of myself, or anybody who isn’t worth it. It may sound selfish and rude, but it’s what I choose, because I know that life is exactly what you make of it. What you spend your time on now, will result in what your life will look like tomorrow. Nobody will do it for you. So start planting those seeds and water them everyday, work hard, believe in yourself, never give up! Your hard work will be rewarded.

“You will never find time for anything. If you want time, you must make it.” Charles Buxton was right about this. Everybody is complaining about not having enough time, but be honest with yourself. We all waste so much time watching television, series, playing videogames, on our phones on social media etc. It’s fine, but make sure you prioritize, because tomorrow, your time can be up. Make sure that whatever you spend your time on, you are enjoying it. If you choose to sleep, spend it with a loved one, invest in yourself (work, study, exercise), party…whatever it is you do, make sure that when your clock has run out, you can say you’ve lived and enjoyed it to the fullest. Don’t be a slave to the system, or to others. Stay away from all the drama that lots of people put themselves in and waste their time on. Choose to do whatever it is you love to do, everyday. Try to spend it with whoever you love. You always have a choice. Choose wisely.

And to the people who know me personally…If I give you my time, I give you a piece of me/my life I will never get back, I can never spend it in any other way. I am very conscious of this, so if I give you my time, I value you a lot.



Outfitdetails: Mixing lace with leather for a lunch date.
Skirt from H&M (old collection). Shoes from Colin Stuart (Old). Top (Basic) from Zara. Lace Cardigan from a boutique in Rome, Italy. Bracelet from Hermes (Collier de Chien). Clutch from New Look.

2014-07-03 10.49.33


No Comments
  • Jassar
    Posted at 22:42h, 03 September Reply

    Hey Nadira, thank you for sharing this powerful message.
    The bank account analogy is great.
    I am now convinced that I need to make time to read all your previous Blog posts.
    More power to you and Edwin.

    • Nadira
      Posted at 18:25h, 24 March Reply

      Thanks Jassar! Dikke knuffel voor jullie! Xxx

  • Pingback:The Cost Of Ambition | Lead When Others Follow
    Posted at 16:28h, 28 September Reply

    […] other things. I’s a cost that not many are willing to pay. See also my previous post on the Value of Time. The cost I’m talking […]

  • Kramer Cruz
    Posted at 21:51h, 13 February Reply

    I love this perspective of time. Thanks for the post.

    • Nadira
      Posted at 18:20h, 24 March Reply

      Thank you, I love the insights you share on your blog. Will be following you!

  • Pingback:2 Minutes Of Fame | Lead When Others Follow
    Posted at 20:21h, 12 April Reply

    […] especially when it’s a good one. Maybe some of you might recall, last summer, in my post Time, So Precious, So Scarce, I mentioned working on a fun project with an upcoming […]

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